{"id":729,"date":"2025-04-10T19:26:52","date_gmt":"2025-04-10T19:26:52","guid":{"rendered":"https:\/\/www.flure.com\/blog\/?p=729"},"modified":"2025-04-25T10:40:42","modified_gmt":"2025-04-25T10:40:42","slug":"why-bumble-anti-celibacy-campaign-backfired","status":"publish","type":"post","link":"https:\/\/www.flureapp.com\/blog\/news\/why-bumble-anti-celibacy-campaign-backfired\/","title":{"rendered":"Why Did Bumble\u2019s Anti-Celibacy Campaign Go Terribly Wrong?"},"content":{"rendered":"\n<p>Bumble&#8217;s recent campaign, intended as a &#8220;dating wake-up call,&#8221; backfired. A&nbsp;<a rel=\"nofollow noopener\" href=\"https:\/\/www.tiktok.com\/@madisonissofetch\/photo\/7368201692938013995?_d=secCgYIASAHKAESPgo8I6NUvFGxWd7SMDmdnIbmEVYr46g94WweCsKhaNTP008%2F3Dx%2Bww5Hm37zzmumluxAQ2CCjJIdnsQR%2BrMBGgA%3D&amp;_r=1&amp;checksum=d6d216e44631ba6181843626b73751a55e0066fd1cf458a4b30ba50bd88046bf&amp;preview_pb=0&amp;sec_user_id=MS4wLjABAAAA56GKvbqlBu-PDz5ykOH3DgMGbj_1dbD6oIlfB-Ax-OW65ZCMuEh8xDPoy9r8rFJE&amp;share_app_id=1233&amp;share_item_id=7368201692938013995&amp;share_link_id=38C5FD74-C2CA-4D65-8064-D989C60C8BB5&amp;sharer_language=en&amp;social_share_type=14&amp;source=h5_m&amp;timestamp=1715615852&amp;tt_from=more&amp;u_code=da6mfjh616m2fm&amp;ug_btm=b0%2Cb2878&amp;user_id=6778275755265737734&amp;utm_campaign=client_share&amp;utm_medium=ios&amp;utm_source=more\" target=\"_blank\">range of billboards<\/a>&nbsp;and social media posts discouraging &#8211; explicitly women\u2019s &#8211; celibacy sparked a fierce online backlash. Critics accused the app of \u201csupporting patriarchy\u201d rather than addressing women\u2019s actual needs in dating. The company issued a&nbsp;<a rel=\"nofollow noopener\" href=\"https:\/\/www.forbes.com\/sites\/ariannajohnson\/2024\/05\/13\/bumble-removing-controversial-celibacy-ads-following-online-backlash-what-to-know\/?sh=3222bb4b5773\" target=\"_blank\">public apology<\/a>&nbsp;and took down the controversial billboards and blog posts. However, Bumble\u2019s marketing failure is just a part of a broader \u201cdating app problem\u201d that blames women &#8211; again! &#8211; for their apparent lack of activity when it comes to dating (read: dating heterosexual men).<\/p>\n\n\n\n<p>At&nbsp;<a href=\"https:\/\/www.flure.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Flure<\/a>, we know better than anyone that human sexuality is a spectrum that can evolve over time and that people\u2019s dating lives go beyond binary labels. And that there is nothing wrong with practicing celibacy! You can also actively date while abstaining from sex (or just penetrative sex)! Here are some answers to your questions about celibacy:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is celibacy?<\/h2>\n\n\n\n<p>Before diving into celibacy, let\u2019s define sex here. Sure thing, P-to-V is the first thing that comes to everyone\u2019s mind, but apart from that, sex is a sea of various physical practices that include at least one set of genitalia. Now, celibacy as a voluntary practice of not having sex can be different for each person and doesn\u2019t explicitly exclude dating or other intimate activities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why do some people choose celibacy?<\/h2>\n\n\n\n<p>There are many reasons why people decide to abstain from sexual activities. One of the most well-known is religion, which predetermines certain limits to people\u2019s sex lives (such as only engaging in sex in marriage). But religious reasons are by far not the only ones why some people abstain from sex. Here are some of the rest of them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Healing from a trauma or navigating mental health challenges<\/li>\n\n\n\n<li>Recovering from a compulsive behavior or sex addiction<\/li>\n\n\n\n<li>Being&nbsp;<a rel=\"nofollow noopener\" href=\"https:\/\/www.flure.com\/blog\/identities\/understanding-asexuality-key-facts\/\" target=\"_blank\">asexual<\/a>&nbsp;(a sexual orientation that means you don\u2019t feel sexual attraction)<\/li>\n\n\n\n<li>Medical-related reasons (such as prevention of STI transmission or elimination of risks of STI and unwanted pregnancies)<\/li>\n\n\n\n<li>Philosophical, spiritual, or cultural reasons<\/li>\n\n\n\n<li>Focusing on other non-sexual aspects of life, such as career or education<\/li>\n\n\n\n<li>Exploring platonic relationships<\/li>\n\n\n\n<li>Depending on your preferences, you might want to have sex on the first date, and some want to&nbsp;wait longer. All options are ok!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Can you date if you choose to be celibate?<\/h2>\n\n\n\n<p>Absolutely! Being celibate, just like being asexual, means navigating unique challenges in a society that expects sex in romantic relationships and often pushes individuals to have sex. But it doesn\u2019t mean you must be lonely if you are celibate. Some physical activities you can engage in, depending on your personal limitations or preferences, are:<\/p>\n\n\n\n<p>&#8211; masturbation<\/p>\n\n\n\n<p>&#8211; outercourse<\/p>\n\n\n\n<p>&#8211; kissing<\/p>\n\n\n\n<p>&#8211; hugging<\/p>\n\n\n\n<p>&#8211; dry humping<\/p>\n\n\n\n<p>&#8211; massaging<\/p>\n\n\n\n<p>\u2026and even:<\/p>\n\n\n\n<p>&#8211; fingers<\/p>\n\n\n\n<p>&#8211; anal sex<\/p>\n\n\n\n<p>&#8211; oral sex<\/p>\n\n\n\n<p>&#8211; using toys<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do you balance dating and being celibate?<\/h2>\n\n\n\n<p>Like in everything else that relates to sex and relationship life, communication and boundaries are the key. Here are some tips from Flure:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Date like-minded people: don\u2019t try to convince someone who doesn\u2019t share your core values.<\/li>\n\n\n\n<li>Be honest (with yourself and with others)!<\/li>\n\n\n\n<li>Focus on emotions and feelings: engage in activities that foster closeness and understanding, such as traveling together, volunteering, going on regular dates, or doing sports.<\/li>\n\n\n\n<li>Set clear boundaries to avoid misunderstandings.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Bottom line<\/h3>\n\n\n\n<p>Celibacy can be a rewarding personal choice or a practical measure that helps people cope with trauma or certain medical conditions. Basic awareness of it is a prerequisite for an online dating giant like Bumble. Offensive billboards aren\u2019t the best way to spark a discussion. Even though the company offered its apologies alongside now-vacant billboard time going to domestic violence prevention organizations, the aftertaste remains pretty meh for those who don\u2019t link online dating with patriarchy. Whatever your gender identity or sexual orientation, practicing celibacy permanently or as a phase is a personal decision that deserves respect and thoughtful consideration within the realm of dating. Join Flure if you are looking for a judgment-free zone where you can find like-minded people from all over the world!<\/p>\n\n\n\n<p>Flure isn\u2019t just a dating app\u2014it\u2019s your gateway to meaningful connections and unforgettable experiences. Whether you\u2019re seeking new friendships, someone special, or just exploring, Flure makes it easy to find your kind of people. Built on trust, safety, and authenticity, Flure turns your online dating into something truly magical. Ready to make connections that matter? Join&nbsp;<a rel=\"nofollow noopener\" href=\"https:\/\/www.flure.com\/\" target=\"_blank\">Flure<\/a>&nbsp;today and see where it takes you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bumble&#8217;s recent campaign, intended as a &#8220;dating wake-up call,&#8221; backfired. A&nbsp;range of billboards&nbsp;and social media posts discouraging &#8211; explicitly women\u2019s &#8211; celibacy sparked a fierce online backlash. Critics accused the app of \u201csupporting patriarchy\u201d rather than addressing women\u2019s actual needs in dating. The company issued a&nbsp;public apology&nbsp;and took down the controversial billboards and blog posts. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1865,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.flureapp.com\/blog\/wp-json\/wp\/v2\/posts\/729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flureapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.flureapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.flureapp.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flureapp.com\/blog\/wp-json\/wp\/v2\/comments?post=729"}],"version-history":[{"count":4,"href":"https:\/\/www.flureapp.com\/blog\/wp-json\/wp\/v2\/posts\/729\/revisions"}],"predecessor-version":[{"id":1866,"href":"https:\/\/www.flureapp.com\/blog\/wp-json\/wp\/v2\/posts\/729\/revisions\/1866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.flureapp.com\/blog\/wp-json\/wp\/v2\/media\/1865"}],"wp:attachment":[{"href":"https:\/\/www.flureapp.com\/blog\/wp-json\/wp\/v2\/media?parent=729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.flureapp.com\/blog\/wp-json\/wp\/v2\/categories?post=729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.flureapp.com\/blog\/wp-json\/wp\/v2\/tags?post=729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}